JUST Landed!
xo, aop
Meet the Founder,
Sydney Labadie
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Welcome to The Postcard,
The first of many little love notes from me to you—and the beginning of something really special.Hi, I’m Sydney.
Mom. Wife. Coach. Traveler. Joy-maker.
And the founder of, Abroad on Purpose.I’ve spent the last 7+ years and over 3,000 hours guiding professionals, execs, and big-hearted go-getters find what’s next. In a career thats spanned Fortune 500 conference rooms to building my own businesses from my kitchen table, it’s been a ride. And honestly? I’m having a ball… I love this work. It’s an honor to walk alongside smart, curious, capable humans as they step into their next chapter.
But, AOP didn’t come from a conference room or my kitchen table.
It bloomed from a spark in Paris—a stirring I felt in my bones.
The kind of knowing that sneaks in quietly… and stays.Back in 2017, I was at a crossroads. My mom had recently passed away, my kids were in school full-time, and I had stepped away from my career at Nike to be home during their early years. It was that rare, quiet stretch after life’s chaos—when the to-do list clears, the noise dies down, and you finally hear yourself say… “Alright, what now?”
Then came an unexpected invitation from a dear friend who led flea market tours to Paris.
A 7 day trip, with 10 other women I’d never met before, in a continent I’d never been to… it was a quick “sign me up!”From the moment I arrived, something shifted.
The rhythm of the city—the café chatter, the sunsets, the way women walked with intention—it all stirred something awake in me. I laughed. I wandered. I listened. I felt sparked by the city and enveloped by the company of thoughtful, funny, women.One evening on a boat tour, floating down the Siene, somewhere between stillness and possibility (and maybe a glass of champagne), the question rose: what was meant to unfold next?
That trip didn’t just give me memories—it gave me a new lens.
It cracked something open. Reignited my energy in a way that I had missed.I returned home and soon later, enrolled in an Executive Coaching Program. And from there, I built a thriving coaching practice—supporting others as they navigated turning points, big decisions, and bold moves of their own. But I never stopped thinking about Paris.
The spark. The shift. The something I couldn’t quite name, but couldn’t forget.And then, almost a decade later in a corporate training room, an icebreaker question landed like a firework:
“If you could create anything, what would it be?”
And there it was—out of my mouth before I’d even caught the thought:
‘I’d take women to the cities of the world.
Wrap them in beauty, brilliance, and bold fun.And now it’s here…
Abroad on Purpose.
—Sydney